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Home | 1st11
AboutOpportunityContact us
AboutOpportunityContact us

WHEREFUN

COMES

Find out more, come and join us:

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1st11 is an Esports and Entertainment organization driving a unique gaming experience bringing together creators, influencers, athletes and gamers.

An influencer, gaming and Esports business aimed at the intersection of competitive play, gaming culture and lifestyle entertainment why

Where Fun Comes

Where Fun Comes

BRAND

POSITIONING

Fun comes 1st

It’s much more than a word. It’s a mission based on three principles

Here’s what FUN means to us

1

Friendly

We are an all inclusive entertainment experience bringing together gaming enthusiasts, a place to make friends sharing in the excitement of competitive gameplay
2

Uncompromising

Our unique blend of Esports and lifestyle content is underpinned by cutting edge tournament and hosting technology
3

New

Join a shared community where you can engage with and play games with your heroes. You can even become one by joining our incentivised creator network, 1st11 will help you level up!

Captivating Experiences

We create, facilitate and deliver fun interactive experiences by bringing together athletes, casual gamers and Esports enthusiasts

ADVANCED

INFLUENCER

PLATFORM

1st11’s advanced influencer and tournament technology is supported by:

  • A lifestyle focused media offering

  • Interactive entertainment formats

  • Dedicated editorial initiatives

  • Creator network programme

  • Optimization for live streaming across Twitch, YouTube and Facebook Gaming

Optimization for live streaming.

Harness scale and engagement from creators and athletes

Cutting edge influencer platform

Custom built tournament and media technology

Strong editorial and unique brand positioning

INTERNATIONAL

BUSINESS

Offices in London,
Sao Paulo & Vancouver

Esports tournament

Technology

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01.

Competitive play

02.

Live streams

03.

Athlete collaborations

04.

1st11 Tournaments

05.

Unique challenges & prizes

06.

1st11 Esports team

Innovative

content & media

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07.

Mobile first UX media platform

08.

Creator content initiatives

09.

Gen Z urban lifestyle focus

010.

Strategic partners and sponsors

011.

Owned IP and publishing

012.

Curated entertainment

Athlete / Influencer

Platform

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013.

Influencer data & analytics

014.

Fully managed service

015.

Best in class reporting capabilities for 1st11, media agencies and brands

016.

Builds engaged user base via data and analytics

01.

Unique approach to interactive entertainment

Simulcast approach via our creator network fully leverages high growth streaming platforms such as Twitch, YouTube and Facebook Gaming. Player exclusive streams will exist on our owned and operated media platform.

02.

Tournaments, challenges, competitions and incentives

CS:GO, LOL, FIFA 2020 and Valoroant will be priority titles. Ourtournament hosting platform and content will mobilize gamers as our community strategy ensures authenticity and credibility.

03.

Participate in and support a shared community

1st11 will resonate in gaming culture at the intersection of Gen Z lifestyle and competitive play.

Primary

Casual Gamers

Casual gamers frequently use of Instagram, YouTube and Facebook.


Will come to 1st11 to consume and engage with interactive content.


They come to 1st11 to watch engaging content.


Primary gaming devices are smartphones and consoles

Secondary

Gaming enthusiasts

Engaged in Esports style titles such as CSGO, FIFA & Valoran.


Aspirations to become a streamer or Esports star.


Gaming PC setup in their primary gaming platform.


Discord, Twitch, YouTube and Facebook Gaming are core channels